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Google Universal and Vertical Search

As a search engine optimization specialist, I am often asked questions that relate to ranking and placement in Google. I also field a lot of questions in regards to Google Local, and from some of those...

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Avoid Lost Visitors – Implement a Custom “404 Not Found” Page

I am sure that this has happened to you. You are browsing the web, looking for information on a specific topic or product. You read a description in the list of search results…think “Hey this sounds...

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Unique Title Tags are Essential

An important aspect of any Search Engine Optimization campaign, the Title Tag is an essential and oftentimes underutilized element. Title Tags are not only important for Search Engines; they are a...

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Promote Your Own Website

If you are not a SEO Marketer, Search Engine Optimization can be a highly confusing and overwhelming topic. Many people wonder what they can to do, if anything to assist with an SEO campaign. The truth...

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Pursue Change With Small Steps

Recently my boss invited me to attend a 3 day Social Media Conference called SOBCon in Chicago.  It was a weekend full of inspiring speakers, fabulous presentations, and thought-provoking ideas.  I...

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